SMOKE’DINN
POTHEAD GANG’s initiation into the culture.
We sit down with the people actually living cannabis culture, hear their story, and officially welcome them into the Gang. Come in. Get comfortable. Stay a while.
CANNABIS CULTUREIS BIGGER THANCANNABIS.
It’s the people around it. The everyday life happening around the plant.
SMOKE’D INN is where POTHEAD GANG stops talking about cannabis culture from the outside and sits down with the people actually living it — the creators, consumers, budtenders, growers, artists, entrepreneurs, neighbors and everyday potheads.
- Who are you?
- What do you do?
- What do you love?
- What’s in your rotation?
- What does cannabis culture look like through your eyes?
Then we let the conversation go wherever it needs to go.
FROM “WE SEE YOU”TO “YOU’REIN THE GANG.”
Getting SMOKE’D INN isn’t showing up for an interview. It’s an initiation.
We connect
Maybe POTHEAD GANG finds you. Maybe somebody recommends you. Maybe a partner puts your name forward. Maybe you reach out. However it happens, we want to know who you are.
The questionnaire
Before we pull up, you tell us about yourself. Not a job application. Not a popularity contest. It comes to you directly once we’ve connected.
Meet the Gang
Your story gets introduced to the community before the session. You’re about to get SMOKE’D INN — now the community gets to meet you.
Find the room
There is no permanent set. Together, we find the right place for your session.
Build your session
No two initiations need to be identical. We build around the person. The activity isn’t the point. Comfort is.
We’re in the room
POTHEAD GANG pulls up. Cameras come out. Conversation starts. You get to be yourself — nobody is looking for rehearsed answers.
The goodie
You leave with something that marks the moment: THE BLOCK tee, SMOKE’D INN stickers and pins, and what participating partners add where legally permitted.
You’ve been SMOKE’D INN
That’s the moment. You’re officially part of the Gang.
Stay in THE ROTATION
Your story becomes part of the POTHEAD GANG archive. A moment from your session can make sense again next week, next month, six months from now.
Wait for THE CALL
When THE CALL goes out for people, projects, assignments, collaborations or experiences, the Gang hears it first.
The questionnaire isn’t public. It comes to you directly once we’ve connected and it’s the right next step.
How You Get SMOKE’D INN
Ten steps from “we see you” to “you’re in the Gang.”
THERE IS NOSMOKE’D INN SET.
The location should help us understand the person. Together, we find the right place for your session.
- Your living room.
- Your dining room table.
- Your patio.
- Your backyard.
- Your studio.
- A garage.
- A fishing trip.
- A warehouse.
- A private cannabis-friendly space, where legally permitted.
- Somewhere meaningful to you.
Wherever we pull up becomes THE INN.
The Room Is Where You Make It
There is no SMOKE’D INN set. See how living rooms, studios, backyards and unexpected places become THE INN.
YOU ALREADYMOVE THE CULTURE.
SMOKE’D INN is for adults 21+. We just want to put a name, face and story to it.
You don’t need
- To be famous.
- Thousands of followers.
- To own a cannabis company.
- To be a professional creator.
You need
- A story.
- A perspective.
- A connection to the culture.
- A willingness to let us get to know you.
WHAT LEAVESTHE INNKEEPS MOVING.
SMOKE’D INN isn’t built around forcing product endorsements or scripted praise. The person is the story. Everything else enters naturally.
Long-form conversations. Short-form moments. Photography. Quotes. Recommendations. Funny clips. Community connections.
Your story joins the POTHEAD GANG archive, and moments come back into THE ROTATION when they matter again.
This is not
- A sponsored product review show.
- A dispensary ad or a giveaway.
- A pay-to-play interview.
- An influencer program.
This is
- An initiation.
- The person first.
- A library of cannabis culture.
Content + Media Guide
Long-form, short-form, photography, the archive and THE ROTATION. What leaves the Inn keeps moving.
I WANT TO…
Everything about SMOKE’D INN, by what you’re trying to do.
Welcome to SMOKE’D INN
What SMOKE’D INN is, why it exists, who it is for, and what getting SMOKE’D INN actually means.
The Room Is Where You Make It
There is no SMOKE’D INN set. See how living rooms, studios, backyards and unexpected places become THE INN.
Sponsor SMOKE’D INN
Help get 9 POTHEADS SMOKE’D INN. The three ways in — with pricing — come to you directly when you start the conversation.
Put Your People in the Room
Don’t just sponsor content. Sponsor somebody getting recognized.
Partner With SMOKE’D INN
Not every partner has to sell cannabis. Food, travel, music, gear, space — built into the experience, not stuck on it.
Content + Media Guide
Long-form, short-form, photography, the archive and THE ROTATION. What leaves the Inn keeps moving.
ASK BEFOREYOU PULL UP.
What is SMOKE’D INN?
SMOKE’D INN is POTHEAD GANG’s initiation into the culture. We sit down with one person, hear their story — what they do, what they love, what’s in their rotation — and officially welcome them into the Gang.
Who can get SMOKE’D INN?
Adults 21 and over. You don’t have to be famous, have thousands of followers, own a cannabis company, or be a professional creator. You need a story, a perspective, a connection to the culture, and a willingness to let us get to know you.
How do I get SMOKE’D INN?
It starts with a connection. We find you, somebody recommends you, a partner puts your name forward, or you reach out. If it feels like a fit, the next step comes to you directly. There is no public application. Pull up and connect →
Do I have to consume cannabis?
No. Consumption is never required and nobody should be pressured. Where it happens, it is voluntary and follows applicable law and the rules of the location. If consumption isn’t permitted, we can still tell the story. The person comes first.
Where do sessions happen?
There is no SMOKE’D INN set. Living rooms, patios, studios, backyards, private venues, a lake. The location should help us understand the person. Wherever we pull up becomes THE INN. Have a room? Host the Inn →
Is it filmed?
Yes. SMOKE’D INN is documented through conversation, photography, long-form and short-form video. Participants hear what to expect — including filming — before the session.
Do sponsors decide what gets said?
No. Sponsors help make the experience possible. They don’t buy a participant’s opinion, and nobody is asked for scripted praise or forced endorsements.
How can a business get involved?
Cannabis businesses can sponsor an initiation or put their own people in the room. Venues can host. Food, apparel, music, travel, production and other companies can partner when there’s a natural fit. Sponsor SMOKE’D INN →
What happens after I get SMOKE’D INN?
It’s the beginning, not the end. Your story joins the archive, moments come back around in THE ROTATION, and when THE CALL goes out, the Gang hears it first.
PULL UP.CONNECT.GET SMOKE’D INN.
Maybe we find you. Maybe somebody recommends you. Or maybe you reach out first.
Tell us who you are. If it feels like a fit, the next step comes to you directly.